Economic psychology uses psychological theories to explore, assess and explain economic theories and behavior. One example is the use of motivation theory to gain insight into consumer behavior. This book explores this unique area of research and covers consumer behavior, financial behavior, business decision-making, cross-cultural research, and experimental research.
ISBN 9780471970873
Condition USED
Publisher JOHN WILEY & SONS, INCORPORATED
Artist / Author Gerrit Antonides (Editor); W. Fred Van Raaij (Editor); S
Shipping Weight 0.3000kg
Type books
Format Hardback

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